From Eugene Cheong, Asia's most awarded advertising creative and one of the D&AD Copy Book's 50 best copywriters, comes a manifesto that refuses to be housebroken. Written entirely by hand, its 13,000 words are punctuated by 71 raw, gleeful drawings from illustrator Simon Spilsbury, and the whole thing reads like a pep talk delivered at full volume.
The book is built around eight creative habits: courage, idealism, curiosity, playfulness, free-spiritedness, intuition, authenticity and persistence. Four decades of hard-won lessons collide with Scripture, philosophy and brutal honesty. Profane, funny and genuinely useful, it's a survival manual for anyone trying to make work worth remembering.
By Eugene Cheong, with illustrations by Simon Spilsbury
Published by Victionary
Softcover with jacket, 400 pages, full color
Size: approx. 8.5 × 9.6 in. (21.5 × 24.4 cm)
Nominated for two D&AD 2026 awards: Book Design and Typography
Language: English
ISBN: 978-9887066187
Color may vary slightly depending on screen settings.
