A vivid, high-impact reference that feels as dynamic as the systems it explores, Flexible Visual Systems: The FVS Atlas brings contemporary branding into motion. It’s a book that shifts the focus away from static marks and toward identities that evolve—designed to flex, respond, and adapt across contexts.
Inside, bold layouts and system-driven compositions map out how visual identities can expand beyond logos into living frameworks. Drawing from a wide range of real-world examples and insights, the pages move between structured grids and expressive transformations, offering a tactile sense of how flexible branding operates in practice.
Reach for it when building identities that need to stretch across platforms, or when rethinking how a brand behaves over time.
Product Details • Made by / Designed by: Lorenz, Martin • Type: Paperback book • Pages/Sheets: 296 pages • Dimensions: 1.0” H x 9.7” L x 7.5” W
Perfect for • Branding designers exploring adaptive identity systems • Studio reference for contemporary visual strategies • Creative direction and identity development work • Designers interested in system-based thinking • Expanding a modern graphic design library
A forward-looking addition for shaping brands that move and grow.
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