Brands no longer live in one place, so why should they look the same everywhere? Designer Martin Lorenz maps out flexible visual systems: identities designed to flex, adapt and evolve while staying recognizably themselves.
Bold, system-driven layouts move from strict grids to expressive transformations, drawing on real-world examples and practical thinking. Essential for anyone building identities that need to work across platforms and over time.
By Martin Lorenz
Published by Victionary
Paperback, 296 pages
Size: approx. 7.5 × 9.7 in. (19 × 24.6 cm)
Color may vary slightly depending on screen settings.
